DOOH

DOOH Marketing

by luism_carvajal • August 17, 2018

Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. Zenith forecasts that DOOH will grow faster globally than all other buying methods, and PricewaterhouseCoopers predicts that DOOH advertising revenues will overtake traditional media spend in 2020, growing at a rate […]


How to Optimize Mobile Billboard Advertising

by luism_carvajal • August 17, 2018

Do you use digital mobile billboards as part of your ad spend? If you don’t then you are missing out in one of the most cost effective, targeted marketing medias available in the Digital Out of Home (DOOH) marketplace today! If you ARE using mobile advertising then you should make sure that your ads are […]


The sky is the limit with Digital Signage and OOH

by luism_carvajal • August 17, 2018

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That might make a little bit of an impression, right? Out-of-Home communications specialist Posterscope USA, together with Lamar Advertising Co., is […]


THE NEXT BIG MOBILE AD PLATFORM — YOUR CAR

by luism_carvajal • August 17, 2018

How Marketing Will be Impacted by Self-Driving Cars Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner’s life. Some people still see these examples and think autonomous driving is in our far-off future. Yet, in reality, it’s already here. The technology isn’t perfect, but it’s improving […]