Technology

How Marketing Will be Impacted by Self-Driving Cars Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner’s life. Some people still see these examples and think autonomous driving is in our far-off future. Yet, in reality, it’s already here. The technology isn’t perfect, but it’s improving […]

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That might make a little bit of an impression, right? Out-of-Home communications specialist Posterscope USA, together with Lamar Advertising Co., is […]

Today, social media has become a necessity for savvy businesses to include in their marketing plans. Digital signage capitalizes on the display of social media hashtags, widgets, and real-time posts to directly engage with passersby. Build your customer base. Increase followers on Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc. by including social network icons, usernames, […]