Do you use digital mobile billboards as part of your ad spend? If you don’t then you are missing out in one of the most cost effective, targeted marketing medias available in the Digital Out of Home (DOOH) marketplace today!
If you ARE using mobile advertising then you should make sure that your ads are highly visible and impactful in order to insure you obtain the maximum benefit of your advertising dollars.
Let’s review how you can optimize your mobile ads:
1.Create compelling ads
In today’s digital age, if you are using simple billboard with no digitalization, then you are denying yourself the fruits of modern technology.
With digital billboards, clients have the flexibility of delivering their message in multiple formats using static images or video and enforce those ads with an accompanying audio message – something you cant do with a normal billboard or even a digital billboard.
2.- Take advantage of the technology
Our onboard software allows our clients to rotate their ads or change their messaging based on a number of programmable triggers such as day, time or GPS coordinates to name a few. An example of a programmable trigger based on GPS coordinates would be program a specific ad to play in a different language based on the ethnicity of the neighborhood in which the vehicle is transiting at any given time of the day.
This technology available on a mobile digital billboard opens up avenues for the establishment of creative marketing campaigns that no other medium allows.
How about displaying a scannable QR code that is redeemable for free or discounted products at a nearby retail store for a limited time? If you are advertising your brand at a certain event, how about utilizing the huge LED screens on the sides of the truck to display a picture of pedestrians posing in front of the image being displayed on the truck, which is automatically uploaded to their Instagram account with your brand front and and center?
Think outside of the box or speak with your marketing manager who can propose a number of creative “guerilla marketing techniques” which are available with our digital mobile billboards.
3.Plan your route
Determine the best route of your digital mobile advertising truck in order to obtain maximum visibility with your target audience.
Want to target the commuter who is stuck in their car? Then program our trucks to circulate the most heavily transited roads, highways and city centers during peak rush morning, lunch and evening rush hour traffic.
Do you want to market to certain ethnic markets in different languages, we will schedule our vehicles to transit the city streets and residential neighborhoods where your targeted ethnic group works, eats or lives.
Our expert marketing managers can suggest a route, but it is better you take interest in choosing a route that best suits your needs and your objectives.
4.Study the data
Once you have determined the route chart of the digital advertising truck, and have estimated the amount of individual impressions your message will be displayed to on that route, you can easily determine the effectiveness of your advertising campaign by comparing the data generated by your internal systems supporting your campaign.
First of all, what is your call to action? Are you driving consumers to visit a web site, call a toll free number or visit a local retail store? Compare your web analytics or phone records from the markets where you are running your digital ad campaign, up against the time stamps and GPS coordinates of our vehicles to see where your ads had the greatest impact or response.
If you find that the ads aren’t driving as much activity as they should, you can simply change the ads or alter the route. The objective should be to improve visibility of your messaging and track the effectiveness of your advertising campaign against tangible results.
5.Keep your ads fresh
There is something to be said for establishing brand recognition with a constant message, but try to avoid boring your customers with same ads which play over and over again.
When you have the option of changing your ads, your messaging and your format, try mixing it up and and also take the opportunity to create interesting ads, which capture the consumers attention and engages and incents them to your call to action.
6.Hire an experienced advertising agency
If your advertiser isn’t experienced in digital signage, you won’t be getting the most out of your advertising spend. You should hire a seasoned ad agency that is not only equipped with latest technology but also that has a large team to cater to the needs of clients. Your advertising partner should understand your needs