Posts By: luism_carvajal

Digital LED Advertising truck

The sky is the limit with Digital Signage and OOH

by luism_carvajal • January 25, 2018

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That might make a little bit of an impression, right? Out-of-Home communications specialist Posterscope USA, together with Lamar Advertising Co., is […]


4 Reasons To Integrate Social Media And Digital Signage

by luism_carvajal • January 5, 2018

Today, social media has become a necessity for savvy businesses to include in their marketing plans. Digital signage capitalizes on the display of social media hashtags, widgets, and real-time posts to directly engage with passersby. Build your customer base. Increase followers on Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc. by including social network icons, usernames, […]


VISA Digital OOH Advertisement

How to Optimize Mobile Billboard Advertising

by luism_carvajal • December 20, 2017

Do you use digital mobile billboards as part of your ad spend? If you don’t then you are missing out in one of the most cost effective, targeted marketing medias available in the Digital Out of Home (DOOH) marketplace today! If you ARE using mobile advertising then you should make sure that your ads are […]


How is digital Out of Home evolving

DOOH Marketing

by luism_carvajal • November 15, 2017

Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. Zenith forecasts that DOOH will grow faster globally than all other buying methods, and PricewaterhouseCoopers predicts that DOOH advertising revenues will overtake traditional media spend in 2020, growing at a rate […]